The Shop (市肆) is the place where the player can buy Staves, Magic weapons and items such as Vulnerary and Elixir. The shop has appeared in almost all the Fire Emblem games (not appearing in Fire Emblem Gaiden) and is referred in some games as "Vendor". Most on-map shops offer +5 to 10 avoid on their territory when a unit is on that space
Normally, the shops only sell vulneraries, keys, and staves. It is common to see shops selling better staves and elixirs in the final chapters. There are some Secret Shop in some games, which are hidden and need the Member Card to enter, which sell power-ups, elixirs or important weapons.
In Fire Emblem: Radiant Dawn, the shop will also have special deals on rare items.
In Fire Emblem Fates, the shop can only be accessed in My Castle after being built there. There are two versions of the shop: the Rod Shop for Hoshido and the Staff Shop for Nohr. Shop discounts may occur from time to time and are determined by who is running the shop out of the allied army units. Unlike in previous games, power-ups and Promotional Item are available for purchase in the standard shop instead of in the Secret Shop.